The AppExchange Partner Program Value

Accelerate your success at every stage of the journey.

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Our four program pillars give you insight into how you’re performing and where to focus to be more successful.

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Program benefits align to your journey – from app development, to go-to-market, to learning and support.

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Expand your margins as your business scales through the Marginal Royalty Model.

We give you access to the benefits you need to develop smarter and grow faster.

Design & Develop

Get access to 1:1 technical consultations with Salesforce experts for architectural guidance to maximize your use of Salesforce technology.
Get immediate access to technology to help you grow your business – including Partner Intelligence, Trialforce, Scratch Orgs, Apex and ISV debugger, and so much more.
The PBO production environment gives you access to a variety of AppExchange tools as well as two Sales Cloud enterprise edition licenses with zero limits on apps, tabs, objects, or fields.
Get a 360-degree product analysis of your app from a Salesforce technical expert along with a deep dive into development and product architecture recommendations.

Sell & Market

Join this bi-annual webinar series to learn how to create and execute foundational marketing strategy for you app business, evaluate a move into industry marketing, and execute successful digital events that drive awareness and demand.
Leverage your listing to attract Salesforce customers to learn more, engage with your marketing collateral, and install your app.
Attract and engage new customers faster than ever with AMP – a paid co-marketing program to help you grow your business and drive demand for your apps.

Service & Support

Have the opportunity to be considered for Salesforce's exclusive Partner Advisory Board positions. These positions give you the chance to influence future changes and enhancements to the AppExchange Partner Program.
Get access to vouchers to cover the cost of the certification exams that help you to build up your Salesforce Product Expertise.
Receive exclusive tier-based discounts on certification exams and your choice of instructor-led courses by our Trailhead Academy Team.

Already an AppExchange Partner?
Start using your benefits by heading to the Partner Community