The AppExchange Partner Program value
Accelerate your success at every stage of the journey.
A program centered on transparency and partner growth
Understand your performance
Our four program pillars give you insight into how you’re performing and where to focus to be more successful.
Take advantage of impactful benefits
Program benefits align to your journey – from app development, to go-to-market, to learning and support.
Expand
your profitability
Expand your margins as your business scales through the Marginal Royalty Model.
Benefits to Help You Succeed
We give you access to the benefits you need to develop smarter and grow faster.
Design & Develop
Platform expert consultations
Get access to 1:1 technical consultations with Salesforce experts for architectural guidance to maximize your use of Salesforce technology.
Salesforce technologies for ISVs
Get immediate access to technology to help you grow your business – including Pardot Plus, Partner Intelligence, Trialforce, Scratch Orgs, Apex and ISV debugger, and so much more.
Partner Business Org (PBO)
The PBO production environment gives you access to a variety of AppExchange tools as well as two Sales Cloud enterprise edition licenses with zero limits on apps, tabs, objects, or fields.
Technology & product consultations
Get a 360-degree product analysis of your app from a Salesforce technical expert along with a deep dive into development and product architecture recommendations.
Sell & Market
AppExchange Chat
AppExchange Chat enables you to engage in live conversations with prospective customers right on your AppExchange listing – helping you to drive more leads, more pipeline, and more joint success.
AppExchange listing
Leverage your listing to attract Salesforce customers to learn more, engage with your marketing collateral, and install your app.
AppExchange Marketing Program (AMP)
Attract and engage new customers faster than ever with AMP – a paid co-marketing program to help you grow your business and drive demand for your apps.
Service & Support
Partner Advisory Board eligibility
Have the opportunity to be considered for Salesforce's exclusive Partner Advisory Board positions. These positions give you the chance to influence future changes and enhancements to the AppExchange Partner Program.
Certification exam vouchers
Get access to vouchers to cover the cost of the certification exams that help you to build up your Salesforce Product Expertise.
Premier Success Plan for Partners
Benefit from deep technical knowledge and 1:1 partner-focused technical support with leading response times that allow you to resolve challenges quickly.
Get access to program benefits today
Already an AppExchange Partner?
Learn even more about the benefits available to you by heading to the Partner Community.
