Experience the Power of the Salesforce Platform. See how you can get on the path to build and grow your app business.
Meet Nadia.
She’s starting her journey of turning a big app idea into a reality.
One trusted platform helps her get to market before the competition.
With Salesforce, she can take her app from idea to execution at Lightning speed.
Get insights and tips from entrepreneurs and startup leaders in the Salesforce ecosystem on what it takes to go from surviving to thriving. Link to the E-book "How It Starts: Finding Success in The Ecosystem as a Startup"
To make her app a success, Nadia needs a host of innovative Platform technologies. Community, Flow, Privacy, AI, Mobile, Security, Vision.
Like these: AppExchange ISV partners extend the power of the Customer 360 by embedding Salesforce Platform technologies that create the most powerful and competitive solutions.
In-App Guidance: Provide help and guidance to your customers right when they need it. Include custom in-app guidance prompts right within your app.
Lightning Flows: Satisfy corner cases by using flows. Flow templates use your functionality allowing customers to modify and extend them to meet their requirements.
Einstein Bots: We supply the bot, you provide the function. Package and distribute functionality that customers can seamlessly integrate to meet their business needs.
"We built our SBA PPP Solution with low code fast. This enabled our customers to process a large volume of small business loans fast". - Trisha Price, Chief Product Officer, nCino
There are other reasons Salesforce is Nadia’s platform of choice.
Trust: Trust is Salesforce’s #1 value and Nadia’s as well. She can rest assured knowing that her app’s infrastructure is supported by Salesforce’s rigorous security standards.
Credibility: A key reason 100% of the Fortune 100 trust AppExchange apps is because they’re built on the #1 CRM Platform.
After building her app, Nadia’s path to innovation is just getting started.
Salesforce operates on a seasonal release cycle, launching new features and enhancements every Spring, Summer, and Winter. This means that innovation is continually baked into Nadia’s product. Say goodbye to manual upgrades.
"For us, pairing our technology with the Salesforce Platform ensured that we would be staying ahead of the curve and innovating at the same rate as what, I think, one of the most powerful technology companies in the world is doing." - Melanie Fellay, CEO and Co-Founder of Spekit Link to Melanie Fellay Video
Once her app is ready for distribution, Nadia can monetize it with the free tools provided to AppExchange partners.
They allow her to manage and grow her business all in one place.
License Management App (LMA): The LMA lets you manage leads and licenses for your AppExchange offerings. By integrating the LMA into your sales and marketing processes, you can better engage with prospects, retain existing customers, and grow your ISV business.
Checkout Management App (CMA): A dashboard displays customer purchase information from those who installed your AppExchange solution with a credit card or bank payment. This makes it easy to see how your offerings are performing. Automated email notifications keep customers and team members in the loop whenever activity occurs on your offerings.
Channel Order App (COA): Leverage the COA to create, submit, and track all your AppExchange orders. After Salesforce receives your order, we activate or provision the product in the customer’s org and invoice you based on the terms of your partnership agreement.
Feature Management App (FMA): A tool that extends the LMA and allows ISV partners to define up to 25 Boolean, Integer, and Date parameters that control access to certain features defined in a managed package.
AppExchange Analytics: Discover how customers find and interact with your AppExchange listings with Marketplace Analytics. AppExchange App Analytics provides usage data about how subscribers interact with your AppExchange solutions. You can use these details to identify attrition risks, inform feature development decisions, and improve user experience.
Environment Hub: Connect, create, view, and log in to Salesforce orgs from one location. If your company has multiple environments for development, testing, and trials, the Environment Hub lets you streamline your approach to org management.
Now that she’s ready to hit the ground running, Nadia heads straight to the Partner Community to get on the path to growth.
The Partner Community is her one-stop shop for all ISV resources and support. There, she can:
Collaborate with other partners and Salesforce employees.
Stay up-to-date on news and events related to the Salesforce Partner Program.
Browse a plethora of ISV-specific resources to help market, sell, and grow her business.
Log cases for access to partner-specific features and customer support.
Begin your journey to success today. Join innovative thinkers like Nadia on the Partner Community to get started.
Become a Partner Terms of Service Privacy Responsive Disclosure Trust Cookie Preferences © Copyright 2021 Salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. Salesforce Tower, 415 Mission St., San Francisco, CA 94105
Experience the Power of the Salesforce Platform
See how you can get on the path to build and grow your app business.
Scroll to take the journey
Meet Nadia
She’s starting her journey of turning a big app idea into a reality.
One trusted platform helps her get to market before the competition.
With Salesforce, she can take her app from idea to execution at lightning speed.
To make her app a success, Nadia needs a host of innovative Platform technologies.
There are other reasons Salesforce is Nadia’s platform of choice.
Trust
Trust is Salesforce’s #1 value and Nadia’s as well. She can rest assured knowing that her app’s infrastructure is supported by Salesforce’s rigorous security standards.
Credibility
A key reason 100% of the Fortune 100 trust AppExchange apps is because they’re built on the #1 CRM Platform.
After building her app, Nadia’s path to innovation is just getting started.
Once her app is ready for distribution, Nadia can monetize it with the free tools provided to AppExchange partners.
Now that she’s ready to hit the ground running, Nadia heads straight to the Partner Community to get on the path to growth.
Startup Ebook
Get insights and tips from entrepreneurs and startup leaders in the Salesforce ecosystem on what it takes to go from surviving to thriving.
Like these:
AppExchange ISV partners extend the power of the Customer 360 by embedding Salesforce Platform technologies that create the most powerful and competitive solutions.
Provide help and guidance to your customers right when they need it. Include custom in-app guidance prompts right within your app.

In-app-Icon
In-App Guidance
Satisfy corner cases by using flows. Flow templates use your functionality allowing customers to modify and extend them to meet their requirements.
Lightning Icon
Lightning Flows
We supply the bot, you provide the function. Package and distribute functionality that customers can seamlessly integrate to meet their business needs.
Einstien Icon
Einstein Bots
“We built our SBA PPP Solution with low code fast. This enabled our customers to process a large volume of small business loans fast”.
- Trisha Price, Chief Product Officer, nCino
Trisha Price
Salesforce operates on a seasonal release cycle, launching new features and enhancements every Spring, Summer, and Winter. This means that innovation is continually baked into Nadia’s product. Say goodbye to manual upgrades.
Spring
Summer
Winter
“For us, pairing our technology with the Salesforce Platform ensured that we would be staying ahead of the curve and innovating at the same rate as what, I think, one of the most powerful technology companies in the world is doing.”
- Melanie Fellay, CEO & Co-Founder of Spekit
Melanie Fellay
They allow her to manage and grow her business all in one place.
Click the icons below to learn about the partner tools that can help you scale.
License Management Icon
License Management App (LMA)
Checkout Management Icon
Checkout Management App (CMA)
Channel Order Icon
Channel Order App (COA)
Feature Management Icon
Feature Management App (FMA)
AppExchange Analytics Icon
AppExchange Analytics
Environment Hub Icon
Environment Hub
License Management
App (LMA)
The LMA lets you manage leads and licenses for your AppExchange offerings. By integrating the LMA into your sales and marketing processes, you can better engage with prospects, retain existing customers, and grow your ISV business.
Checkout Management
App (CMA)
A dashboard displays customer purchase information from those who installed your AppExchange solution with a credit card or bank payment. This makes it easy to see how your offerings are performing. Automated email notifications keep customers and team members in the loop whenever activity occurs on your offerings.
Channel Order
App (COA)
Leverage the COA to create, submit, and track all your AppExchange orders. After Salesforce receives your order, we activate or provision the product in the customer’s org and invoice you based on the terms of your partnership agreement.
Feature Management
App (FMA)
A tool that extends the LMA and allows ISV partners to define up to 25 Boolean, Integer, and Date parameters that control access to certain features defined in a managed package.
AppExchange Analytics
Discover how customers find and interact with your AppExchange listings with Marketplace Analytics. AppExchange App Analytics provides usage data about how subscribers interact with your AppExchange solutions. You can use these details to identify attrition risks, inform feature development decisions, and improve user experience.
Environment Hub
Connect, create, view, and log in to Salesforce orgs from one location. If your company has multiple environments for development, testing, and trials, the Environment Hub lets you streamline your approach to org management.
The Partner Community is her one-stop shop for all ISV resources and support. There, she can:
Feature Icon
Collaborate with other partners and Salesforce employees
Feature Icon
Stay up-to-date on news and events related to the Salesforce Partner Program
Feature Icon
Browse a plethora of ISV-specific resources to help market, sell, and grow her business
Feature Icon
Log cases for access to partner-specific features and customer support
Begin your journey to success today. Join innovative thinkers like Nadia on the Partner Community to get started.
Become a partner

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