Enhance the magic of real‑time data as a Salesforce Genie partner.

Genie, a rabbit in a wizard cape, waving a magic wand in the air Extend Marketing Cloud CDP, powered by Salesforce Genie, by enriching profiles and automating relevant advertising at scale. Becoming a Salesforce Genie partner means growing relationships and revenue in our thriving ecosystem.

Why become a Salesforce Genie Partner?

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Salesforce is the future of real‑time data.

Partners have the power to drive customer magic across all touchpoints while establishing lifelong relationships — all on the world’s #1 CRM.
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Access a strong data foundation.

Enrich and activate high-quality PII data from the world's #1 Sales, Service, Marketing, Commerce and Analytics platform.
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Customers trust AppExchange.

Join a thriving ecosystem, in just a few easy steps, that 90% of the Fortune 500 trust to find solutions for their business challenges.
“That’s why we built Genie, our most significant innovation ever on the Salesforce Platform. Genie makes every part of Customer 360 more automated, intelligent, and real time.”
- David Schmaier, President and Chief Product Officer, Salesforce
David Schmaier
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Take advantage of impactful benefits.

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Platform expert consultations

Engage in 1:1 technical consultations with Salesforce experts for architectural guidance to maximize your use of Salesforce technology.
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AppExchange listing

Attract Salesforce customers to learn more about your app, engage with your marketing collateral, and install your solution with an AppExchange listing.
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Salesforce technologies for ISVs

Get immediate access to technology to help you scale your business—including Partner Intelligence, Trialforce, Scratch Orgs, Demo Orgs, and so much more.
“Since becoming a partner, our prospect inquiries have increased twofold and for the first time, we’ve been able to deliver embedded solutions that integrate our privacy-centered identity and activation services with Salesforce.”
- Anne Acker, VP of Partnerships, LiveRamp
Anne Acker

Find the resources you need to start building.

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Technical resources

Find the information you need to help build your Customer Data Platform app.

Read the docs

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Onboarding guide

Get on the path to partnership by checking out our Customer Data Platform partner onboarding guide.

Get the guide

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Ready to become a partner?

To get started, join the Salesforce Partner Community. From there, a team member will reach out and you’ll be on your way to becoming a Salesforce partner.